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Per the public imagination, "Sloane Ranger" most attached to women, the particular archetype being Lady Diana Spencer, however, the term now includes men. Male Sloanes have also been referred to as "Ra Ra Ruperts" and "Hooray Henrys" (though said terms more accurately apply to the louder, male Sloane Ranger male subset)."ON THE TRAIL OF LONDON\'S SLOANE RANGERS", The New York Times, 25 March1984. The Sloane Rangers have their equivalents in other countries: in the USA they are \'Preppies\'; in France they are called \'BCBG\' (bon chic, bon genre), in Australia they are sometimes referred to as Pru and Trudes (based on similar characters in the TV Series Kath and Kim).
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The Sloane Ranger term, a commonplace in 1960s London, was popularised by British writer Peter York and co-writer Ann Barr in The Official Sloane Ranger Handbook (1982) and its companion The Official Sloane Ranger Diary, The books were published by the British society-watcher magazine Harpers & Queen, for whom Peter York was Style Editor and "was responsible for identifying the cult phenomena of "Sloane Rangers" and "Foodies" ". "Harpers & Queen Timeline", The National Magazine Company, 2006
The exemplar Female Sloane Ranger (FSR) was Lady Diana Spencer before marrying Charles, Prince of Wales, however, most SRs come from less exalted, yet rich backgrounds (usually the "Town-and-Country" type). The Male Sloane Ranger (MSR) had no exemplar, rather exemplar behaviours. Typical of SRs were patriotism and traditionalism, an inflexible belief in the values of upper class and upper middle-class culture, self-confidence in themselves and their given places in the world, a fondness for life in the countryside, country sports in particular, philistinism and anti-intellectualism.
Regarding to the latter, two traits, \'typical\' ought be emphasised. Not all Sloanes like country sports (Diana didn\'t), and not all Sloanes are philistine anti-intellectuals. The reason why a proud philistinism is emphasised is twofold: SRs, with their SR-based self-confidence are unembarrassed to admit disliking ballet, opera, modern art, and James Joyce; most public intellectuals of the 1970s and the 1980s were left-wing, hence aligning with left-wing intelligentsia cultural values is anathema to (typically) staunchly Tory Sloanes. The typical male Sloane is satirised by the Harry Enfield character, Tim Nice-but-Dim.
Language noticeably identifies and separates the Sloane Ranger from the non-Sloane. In 1954, linguist Professor Alan S.C. Ross coined the terms U and non-U, quickly taken up by Nancy Mitford. For example an SR would say "lavatory" or "loo", "sofa" and "napkin", whereas the non-Sloane would say "toilet", "settee" and "serviette"; such slang tends to be a class characteristic.
Traditional values of the English upper class and upper-middle class asserted themselves in the careers chosen, or the careers that were expected to be chosen, by young Sloane Rangers. For women, there was no shame in academic failure and mediocrity and the subsequent employment in secretarial jobs (indeed, expensive secretarial courses in London, Oxford, and Cambridge were popular among SR in the 1980s), since it was expected that even bright FSRs would only hold down a job until meeting a suitable husband. MSRs looked to the traditional careers of the British Army (not the Royal Navy or the RAF, since both were perceived as infra dig (i.e. inferior to one\'s dignity) resulting from their looser emphasis on social standing; the Royal Family might join the Navy, but they could get away with it; farming (as in, "I own half of Gloucestershire"); the law; and the City. By the 1970s / 1980s Sloane Rangers had begun filling the ranks of estate agents, chartered surveyors, wine merchants, art dealers, et cetera.
Although Sloanes are more widely spread, they are associated with the expensive areas of West London, most famously the Kings Road, the Fulham Road, Kensington High Street, and other areas of Kensington, Chelsea, Fulham, Barnes and more recently Chiswick. The pubs and nightclubs in these areas are popular with Sloanes, in particular The White Horse pub, known as the "Sloaney Pony", in Parson\'s Green, and the Admiral Codrington, known as "The Cod", in Chelsea. Sloanes have also traditionally favoured certain holiday destinations, in particular European ski resorts such as Val d\'Isere, Courchevel, Verbier and Méribel. Popular Summer destinations include the Caribbean, Monaco, and, more recently, the Maldives and other destinations in the Indian Ocean, such as Mauritius. Other destinations include St. Tropez, Avignon and Cannes. Armstrong, Lisa. "Just don\'t say yah... OK?", Times Newspapers Ltd, 2007-01-19, pp. Section 2 pp4-5. Retrieved on 2006-01-19.
Public schools in general have a reputation for being Sloaney, though some are considered more Sloaney than others. Among the public schools are thought to be Eton, Bradford Grammar School,Radley, Blundell\'s School, Marlborough, Harrow, Shrewsbury, Rugby School, Clifton, Uppingham, Millfield, Cheltenham Ladies College, Stowe, Wycombe Abbey, Queen\'s Gate School and Winchester. Francis Holland School Sloane Square is also a notorious producer of FSRs. Confident young upper and upper middles may scorn the more obvious items of aspirant Sloanes (e.g., boating-jackets, signet rings and upturned collars) as these now seem a little too contrived.
Many Sloanes may aspire to attend the élite universities of Cambridge and Oxford, but these have high academic standards and admission is no longer based on social class. A number of other universities, however, have established reputations as havens for Sloanes who are unable to gain admission to Oxbridge, such as Durham, Bristol, Edinburgh, Exeter, Newcastle University, St Andrews and The Royal Agricultural College.
Due to stiff academic competition, globalization and social mobility, universities are attracting more students internationally, which is leading to the diminishment of the "social club" role the more historic universities have played. Indeed, the Pitt Club at Cambridge is the historic centre of Sloane social life for the university and has been in long-term decline, with the main part of its building rented out to Pizza Express
Applied to a younger, school-age generation, including the young British royals like William and Harry,"Has Sloane Ranger fashion come back?", The Guardian, 13 February2006. the term can also be seen as a generic term for confident, somewhat brash, private-school children. Sloane fashion has remained relatively constant over the years: the trend amongst the men being for open-necked shirts and traditional brands like Barbour. The women, until relatively recently, could be easily identified round London or in the country by the unique way in which they wore the once-obligatory Hermes headscarf - knotted very stylishly, precariously and very impractically high up on the front of the chin, often just below the mouth, rather than beneath the chin as would the middle-class ladies of the day. In this, they would appear to have been influenced by the positioning of a guardsman\'s chin strap. Now, however, they generally favour a scruffy ponytail, dangly ear-rings, bangles and pashminas: tending to be affluent, they dress expensively, but not too neatly and never ostentatiously. It is almost as if they are trying to go about unobserved and uncategorised. Sloane women are partial to Ugg boots and are very keen on brands like Jack Wills, Abercrombie & Fitch and Polistas.
Although country pursuits have become less popular in general over the years, Sloanes vehemently opposed the hunting ban and support rural issues and the Countryside Alliance.
Careers in the City are still a popular choice of employment for Sloanes, but less so now than in the past as society has become more meritocratic and old boy networks have become less powerful.
This traditional Sloane identity has recently multiplied and fragmented. This has been bound up with the changing demographics of London in the mid to late 1990s with massive increases in wealth that considerably increased the Sloane population. Sloanes have sought out new areas of London and with that new negotiations of Sloane identity. Notting Hill in particular has been transformed from a poor immigrant community to one of London\'s most desirable locations in a relatively short space of time. This has seen the influx of both "new" money (nouveau riche) and "old" traditional wealth. Notting Hill has become increasingly "Sloaney" as the children of traditional Sloanes move out of Chelsea (and other West London haunts) to what was perceived to be a more artistic, bohemian, and trendy area. This new, younger generation of Sloanes are called "Boho" or "Notting Hill" Sloanes, another variation being the "Ethnosloane", and are represented both in the media industries such as journalism, TV, PR and advertising, as well as The City. Managing an art gallery of the right kind might also be an acceptable occupation. All areas of West London are possible Sloane haunts.
The following people have been considered as past and current Sloanes:
The following names are regarded as popular:
There are, of course, many more names which would be acceptable for a Sloane Ranger. Male Sloanes often carry on the tradition from public schools of calling each other by their last names, or variations of them, that usually involve putting a "y" at the end of them.
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